Welcome to our little marketing story board about Harley's Construction.  Harley is a small but responsible contractor.  He does additions, decks, remodels, and specializes in gazebos and wrap around porches.  Unfortunately, Harley at this point does not have a web site or brochure.  As a result, here is his classified add:

A classified add like this costs Harley $25.00 a week but it doesn't answer questions like:
  • Do you have References?  Insurance?
  • Do you have examples of your work?
  • What size jobs do you accept?
  • Do you have a specialty?
  • Why should I select you?  I only know your telephone number

Chances are this will be a customer if they try to call Harley's and gain more information.  After all, Harley doesn't make money on the phone, he makes it swinging his hammer.

Click here for the happy ending!

 

 

 

 

 

 

 

After running up horrendous cell phone charges and missing1 out of every 5 jobs, Harley decided to call Executive Interface and have them develop a web site.  By adding 1 word to his ad for the price of a half page classified, Harley can now answer a multitude of questions 24 hours a day 7 days a week, 365 days a year.  The best part is Harley can answer these questions and STILL swing his hammer.

Click here to see Harley's Home page

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                                     Last modified: February 01, 2009